![]() In Italy, mask-wearing from the beginning of May in shops and restaurants will no longer be required, though in theatres and on public transport it will be compulsory at least until mid-June. ![]() The fact that the majority of the audience is younger gives us confidence. We are trying to find a system to continue with this type of season ticket even afterwards and to accompany the young audience towards becoming traditional subscribers. I would like to do more because it's not as if once someone is over 30 they earn enough to be able to afford full-price tickets. This is the result of a policy that La Scala has been pursuing for years, started by my predecessor Stéphane Lissner, with cheaper season tickets available for those under 30. In addition, we've discovered something interesting: only a third of our audience is over 55 years old. Of course, there are no Russians, Asians or Chinese, but the Europeans are back, especially the French, Swiss and Austrians. ![]() We lost a few subscriptions among the elderly because of Covid, but we thought we'd lose the tourists and yet they've come back on average, 22%. ![]() Well, we have a profit of €300,000 – says Dominique Meyer, CEO of La Scala – Of course, there were surprises during the year and in September the theatre was still not open at full capacity, so could have sold more tickets for the new production of The Barber of Seville, but things then improved and the accounts even exceeded our expectations. Click to share on Pocket (Opens in new window).Click to share on Tumblr (Opens in new window).Click to share on Reddit (Opens in new window). ![]()
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